building brand love: organic social media for vsco
PROBLEM :
VSCO sought to develop engaging organic social media content that would deepen audience connections, enhance brand loyalty, and ultimately drive Pro membership sales. The challenge was to create a compelling content strategy that resonated authentically with VSCO’s creative community while aligning with key brand initiatives.
SOLUTION :
To foster engagement and inspire users, a Creative Strategist and I crafted a strategic organic social media campaign anchored in VSCO’s four core community programs:
Working closely with the VSCO team, I developed detailed storyboards for each post, ensuring narratives aligned with major product launches and community milestones. I oversaw the entire creative production process, ensuring that every post effectively communicated VSCO’s mission while engaging users on a deeper level.
By prioritising community engagement and user-centric storytelling, this organic social campaign seamlessly blended brand love, audience growth, and membership conversion, resulting in a vibrant and highly interactive digital presence.
RESULTS :
ROLE : Art Director
AGENCY: Wpromote
VSCO sought to develop engaging organic social media content that would deepen audience connections, enhance brand loyalty, and ultimately drive Pro membership sales. The challenge was to create a compelling content strategy that resonated authentically with VSCO’s creative community while aligning with key brand initiatives.
SOLUTION :
To foster engagement and inspire users, a Creative Strategist and I crafted a strategic organic social media campaign anchored in VSCO’s four core community programs:
- Creator Sessions – Amplifying user-generated content (UGC) to cultivate authenticity and empowerment within the community.
- Preset Launches – Showcasing new presets through striking before-and-after visuals, directly addressing user needs and driving interaction.
- Pro Spotlights – Featuring the work of professional members to inspire users and highlight the benefits of VSCO Pro membership.
- Selects – Monthly curated showcases encouraging broader UGC participation via Instagram Reels and community-driven engagement.
Working closely with the VSCO team, I developed detailed storyboards for each post, ensuring narratives aligned with major product launches and community milestones. I oversaw the entire creative production process, ensuring that every post effectively communicated VSCO’s mission while engaging users on a deeper level.
By prioritising community engagement and user-centric storytelling, this organic social campaign seamlessly blended brand love, audience growth, and membership conversion, resulting in a vibrant and highly interactive digital presence.
RESULTS :
- Stronger Community Engagement: Increased interaction and participation in Creator Sessions and Selects.
- Higher Engagement on Preset Launches: Elevated user interest and adoption through interactive visual storytelling.
- Growth in Pro Membership Sales: More users converted to paid memberships, reinforcing the campaign’s effectiveness in driving revenue.
ROLE : Art Director
AGENCY: Wpromote
CREATOR SESSIONS
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PRESETS
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PRO SPOTLIGHT
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SELECTS
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STATIC ADS
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