vsco spaces campaign launch
PROBLEM :
VSCO partnered with us to create a fully integrated launch campaign for Spaces, a new feature designed to unite creative communities through themed galleries. The objective was to generate excitement around the launch and drive user membership sign-ups.
SOLUTION :
We executed a 360° campaign, using both paid and organic media across YouTube, Meta, TikTok, X, and Snapchat. At the core was a high-impact hero film created to capture attention, build anticipation, and convert interest into action. This was supported by a comprehensive suite of social assets and a dedicated landing page designed to inform and engage the audience.
As the Senior Motion Designer on the project, I led the early creative development. I began by creating moodboards to define the stylistic direction and emotional tone we wanted the campaign to convey. These moodboards served as the foundation for both the hero film and the broader campaign look and feel, aligning with VSCO’s visual identity while introducing a distinctive narrative tone.
Once the visual direction was approved, I developed detailed storyboards for the hero video. Each sequence was crafted to resonate with one of VSCO’s three key audience segments: Active Users, Professional Users, and Curious Users. The video opened with dynamic, persona-based scenarios to establish relevance, then transitioned into a clear and engaging showcase of the Spaces user interface, effectively blending storytelling with product education.
After storyboard approval, I took the lead on animating the full hero video, ensuring the final piece met both aesthetic and performance objectives. I also created multiple resized and reformatted versions of the video, optimised for various social and digital platforms, including Meta, TikTok, YouTube, and programmatic display.
To maintain momentum post-launch, we introduced a weekly organic content series that highlighted specific benefits of Spaces. This ongoing strategy helped nurture deeper user engagement and encouraged continued usage of the new feature.
The second phase of the campaign focused on the Spaces landing page. I began by designing moodboards that established a clean, minimal, and distraction-free look and feel, consistent with VSCO’s brand ethos. I then developed the initial layout and visual approach for the page before handing it over to the UX team for further refinement and build. The end result was a landing experience that effectively balanced clarity, usability, and brand alignment.
RESULTS :
The campaign launched across paid and organic social platforms including YouTube, Meta, TikTok, X, and Snapchat, achieving widespread visibility and generating significant excitement. The advert and landing page worked in tandem to drive:
ROLE : Senior Motion Designer
AGENCY: Wpromote
VSCO partnered with us to create a fully integrated launch campaign for Spaces, a new feature designed to unite creative communities through themed galleries. The objective was to generate excitement around the launch and drive user membership sign-ups.
SOLUTION :
We executed a 360° campaign, using both paid and organic media across YouTube, Meta, TikTok, X, and Snapchat. At the core was a high-impact hero film created to capture attention, build anticipation, and convert interest into action. This was supported by a comprehensive suite of social assets and a dedicated landing page designed to inform and engage the audience.
As the Senior Motion Designer on the project, I led the early creative development. I began by creating moodboards to define the stylistic direction and emotional tone we wanted the campaign to convey. These moodboards served as the foundation for both the hero film and the broader campaign look and feel, aligning with VSCO’s visual identity while introducing a distinctive narrative tone.
Once the visual direction was approved, I developed detailed storyboards for the hero video. Each sequence was crafted to resonate with one of VSCO’s three key audience segments: Active Users, Professional Users, and Curious Users. The video opened with dynamic, persona-based scenarios to establish relevance, then transitioned into a clear and engaging showcase of the Spaces user interface, effectively blending storytelling with product education.
After storyboard approval, I took the lead on animating the full hero video, ensuring the final piece met both aesthetic and performance objectives. I also created multiple resized and reformatted versions of the video, optimised for various social and digital platforms, including Meta, TikTok, YouTube, and programmatic display.
To maintain momentum post-launch, we introduced a weekly organic content series that highlighted specific benefits of Spaces. This ongoing strategy helped nurture deeper user engagement and encouraged continued usage of the new feature.
The second phase of the campaign focused on the Spaces landing page. I began by designing moodboards that established a clean, minimal, and distraction-free look and feel, consistent with VSCO’s brand ethos. I then developed the initial layout and visual approach for the page before handing it over to the UX team for further refinement and build. The end result was a landing experience that effectively balanced clarity, usability, and brand alignment.
RESULTS :
The campaign launched across paid and organic social platforms including YouTube, Meta, TikTok, X, and Snapchat, achieving widespread visibility and generating significant excitement. The advert and landing page worked in tandem to drive:
- High click-through rates
- Increased site traffic
- 48% increase in membership sign-ups
ROLE : Senior Motion Designer
AGENCY: Wpromote
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