unilever's cannes lions presentation
PROBLEM : Develop a compelling and visually engaging presentation that effectively communicates Unilever's sustainability message for Unilever’s CEO Alan Jope’s Cannes Lions Festival 2019 presentation (“Creativity Can Help Save the Walruses”).
SOLUTION : The project demanded seamless collaboration across various creative teams: copywriting, animation, and art direction. The Creative director and I had weekly meetings with copywriters ensuring script alignment with key messaging and visual potential. I created rough storyboards, based on key phrases and emphasis points, which I presented to the leadership team for feedback and refinement. Next I collaborated with the animators, supplying them with detailed final storyboards which provided a blueprint, outlining scene progression and the desired animation style. I had regular communication and feedback sessions with the animation team which fostered a collaborative environment, ensuring consistency and delivering the desired visual impact.
The final animation resonated with both Alan Jope and the Cannes Lions audience, effectively conveying Unilever's commitment to sustainability through a visually captivating presentation.
ROLE : Art director / Storyboard Artist
AGENCY: OLIVER Agency
SOLUTION : The project demanded seamless collaboration across various creative teams: copywriting, animation, and art direction. The Creative director and I had weekly meetings with copywriters ensuring script alignment with key messaging and visual potential. I created rough storyboards, based on key phrases and emphasis points, which I presented to the leadership team for feedback and refinement. Next I collaborated with the animators, supplying them with detailed final storyboards which provided a blueprint, outlining scene progression and the desired animation style. I had regular communication and feedback sessions with the animation team which fostered a collaborative environment, ensuring consistency and delivering the desired visual impact.
The final animation resonated with both Alan Jope and the Cannes Lions audience, effectively conveying Unilever's commitment to sustainability through a visually captivating presentation.
ROLE : Art director / Storyboard Artist
AGENCY: OLIVER Agency
