UNILEVER X
CANNES LIONS
PROBLEM
Develop a compelling and visually engaging presentation that effectively communicates Unilever's sustainability message for Unilever’s CEO Alan Jope’s Cannes Lions Festival 2019 presentation (“Creativity Can Help Save the Walruses”).
SOLUTION
The project demanded seamless collaboration across various creative teams: copywriting, animation, and art direction. The Creative director and I had weekly meetings with copywriters ensuring script alignment with key messaging and visual potential. I created rough storyboards, based on key phrases and emphasis points, which I presented to the leadership team for feedback and refinement. Next I collaborated with the animators, supplying them with detailed final storyboards which provided a blueprint, outlining scene progression and the desired animation style. I had regular communication and feedback sessions with the animation team which fostered a collaborative environment, ensuring consistency and delivering the desired visual impact.
The final animation resonated with both Alan Jope and the Cannes Lions audience, effectively conveying Unilever's commitment to sustainability through a visually captivating presentation.
ROLE
Art director
AGENCY
OLIVER Agency
Develop a compelling and visually engaging presentation that effectively communicates Unilever's sustainability message for Unilever’s CEO Alan Jope’s Cannes Lions Festival 2019 presentation (“Creativity Can Help Save the Walruses”).
SOLUTION
The project demanded seamless collaboration across various creative teams: copywriting, animation, and art direction. The Creative director and I had weekly meetings with copywriters ensuring script alignment with key messaging and visual potential. I created rough storyboards, based on key phrases and emphasis points, which I presented to the leadership team for feedback and refinement. Next I collaborated with the animators, supplying them with detailed final storyboards which provided a blueprint, outlining scene progression and the desired animation style. I had regular communication and feedback sessions with the animation team which fostered a collaborative environment, ensuring consistency and delivering the desired visual impact.
The final animation resonated with both Alan Jope and the Cannes Lions audience, effectively conveying Unilever's commitment to sustainability through a visually captivating presentation.
ROLE
Art director
AGENCY
OLIVER Agency
