NIKE
Concept
PROBLEM
Commemorate the 35th anniversary of the iconic Nike Air Max 1 sneaker with a captivating 8-second video advertisement. Emphasising the shoe's innovative design, inspired by former aerospace engineer, Franklin Rudy.
See full history here:
SOLUTION
After playing around with a Nike Air Max 1 sneaker model in C4D, I came up with the idea of warping in space. The shoe would warp from one scene to another to link back to the aerospace influence behind the shoe's design. Staying true to Nike's brand voice, the ad featured concise and impactful copywriting echoing the language of aerospace. This approach underscored the technical innovation embedded within the Air Max 1.
"LOVE AT. FIRST FLIGHT."
ROLE
Senior Motion Designer / Art Director
Commemorate the 35th anniversary of the iconic Nike Air Max 1 sneaker with a captivating 8-second video advertisement. Emphasising the shoe's innovative design, inspired by former aerospace engineer, Franklin Rudy.
See full history here:
SOLUTION
After playing around with a Nike Air Max 1 sneaker model in C4D, I came up with the idea of warping in space. The shoe would warp from one scene to another to link back to the aerospace influence behind the shoe's design. Staying true to Nike's brand voice, the ad featured concise and impactful copywriting echoing the language of aerospace. This approach underscored the technical innovation embedded within the Air Max 1.
"LOVE AT. FIRST FLIGHT."
ROLE
Senior Motion Designer / Art Director
