a disruptive grinch campaign for
illumination x yolt
PROBLEM :
To drive excitement around the cinema release of Illumination’s The Grinch, Universal sought a disruptive brand partnership to create a standout Christmas campaign. The goal was to engage a millennial audience in a fresh, attention-grabbing way that cut through the holiday noise. Universal approached Yolt, a smart money app that encourages people to think differently—and more positively—about their finances. The challenge was to seamlessly integrate both brands while maintaining the playful, mischievous spirit of The Grinch.
SOLUTION : To capture the millennial audience’s attention, we developed a dynamic 360° campaign featuring themed competitions and engaging video content across all major social platforms. At the heart of the campaign was a high-energy hero video, blending comedic animations with clever edits from The Grinch (2018).
I storyboarded and animated the hero video from concept to final delivery, ensuring a seamless blend between Yolt’s financial messaging and the mischievous charm of The Grinch. I also led the collaboration with Illumination’s production team, overseeing refinement and securing approval for the use of their global assets to maintain brand authenticity and cinematic quality.
To maximise reach and engagement, we created cut-down versions of the hero advert, optimised for paid social distribution across Meta, TikTok, and YouTube Shorts. These shorter iterations retained the humour and energy of the main ad while ensuring high impact on mobile-first platforms. By integrating entertaining storytelling with smart financial messaging, the campaign resonated powerfully with audiences. The collaboration delivered strong brand awareness for Yolt while driving engagement and conversions. For Universal, the campaign provided a fresh, digitally native approach that complemented traditional movie promotions.
RESULTS :
ROLE : Senior Motion Designer
AGENCY: Yolt
To drive excitement around the cinema release of Illumination’s The Grinch, Universal sought a disruptive brand partnership to create a standout Christmas campaign. The goal was to engage a millennial audience in a fresh, attention-grabbing way that cut through the holiday noise. Universal approached Yolt, a smart money app that encourages people to think differently—and more positively—about their finances. The challenge was to seamlessly integrate both brands while maintaining the playful, mischievous spirit of The Grinch.
SOLUTION : To capture the millennial audience’s attention, we developed a dynamic 360° campaign featuring themed competitions and engaging video content across all major social platforms. At the heart of the campaign was a high-energy hero video, blending comedic animations with clever edits from The Grinch (2018).
I storyboarded and animated the hero video from concept to final delivery, ensuring a seamless blend between Yolt’s financial messaging and the mischievous charm of The Grinch. I also led the collaboration with Illumination’s production team, overseeing refinement and securing approval for the use of their global assets to maintain brand authenticity and cinematic quality.
To maximise reach and engagement, we created cut-down versions of the hero advert, optimised for paid social distribution across Meta, TikTok, and YouTube Shorts. These shorter iterations retained the humour and energy of the main ad while ensuring high impact on mobile-first platforms. By integrating entertaining storytelling with smart financial messaging, the campaign resonated powerfully with audiences. The collaboration delivered strong brand awareness for Yolt while driving engagement and conversions. For Universal, the campaign provided a fresh, digitally native approach that complemented traditional movie promotions.
RESULTS :
- Brand Awareness Boost: Increased visibility for Yolt, with a surge in social engagement and app recognition.
- Strong Click-Through Rates: YouTube ads performed exceptionally well, driving high engagement and converting into app downloads.
- Multi-Platform Reach: Paid social ads on Meta, TikTok, and YouTube Shorts expanded the campaign’s reach, maximising impressions and engagement.
- Box Office Success: The Grinch outperformed competing Christmas films, cementing its position as a seasonal favourite.
ROLE : Senior Motion Designer
AGENCY: Yolt
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