alo yoga: enhancing engagement with targeted paid media strategies
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PROBLEM :
Alo Yoga, a premium activewear brand, faced challenges in optimising its creative strategy to maximise return on ad spend (ROAS) and drive customer acquisition. The existing approach relied heavily on static imagery and lacked motion-based assets, limiting audience engagement in an increasingly dynamic digital landscape. Additionally, the campaign messaging wasn’t effectively tailored to distinct customer personas, making it difficult to connect with each audience segment and guide them seamlessly through the marketing funnel.
SOLUTION :
Partnering with a Creative Strategist, I helped shape a performance-first strategy rooted in audience insight. Our aim was to boost engagement through motion-based content while aligning with Alo Yoga’s wellness-focused brand.
I developed moodboards to define the visual and motion direction, pitching a clean, calm, and premium aesthetic infused with energy and flow.
Once approved, I handled the design and animation of all video and static ads, ensuring platform-specific optimisation across paid social and programmatic.
Approximately 45% of the campaign assets were motion-based, significantly enhancing visibility and interaction. Each creative was tailored to one of three core personas: Trendsetters, Fitness Mavens, and Core Lifestyle Seekers.
RESULTS :
ROLE : Senior Motion Designer
AGENCY: Wpromote
Alo Yoga, a premium activewear brand, faced challenges in optimising its creative strategy to maximise return on ad spend (ROAS) and drive customer acquisition. The existing approach relied heavily on static imagery and lacked motion-based assets, limiting audience engagement in an increasingly dynamic digital landscape. Additionally, the campaign messaging wasn’t effectively tailored to distinct customer personas, making it difficult to connect with each audience segment and guide them seamlessly through the marketing funnel.
SOLUTION :
Partnering with a Creative Strategist, I helped shape a performance-first strategy rooted in audience insight. Our aim was to boost engagement through motion-based content while aligning with Alo Yoga’s wellness-focused brand.
I developed moodboards to define the visual and motion direction, pitching a clean, calm, and premium aesthetic infused with energy and flow.
Once approved, I handled the design and animation of all video and static ads, ensuring platform-specific optimisation across paid social and programmatic.
Approximately 45% of the campaign assets were motion-based, significantly enhancing visibility and interaction. Each creative was tailored to one of three core personas: Trendsetters, Fitness Mavens, and Core Lifestyle Seekers.
- Upper Funnel: Motion-led brand stories and lifestyle content to build awareness
- Lower Funnel: Direct messaging and dynamic product showcases to drive conversion, including exclusive offers and loyalty incentives
RESULTS :
- ROAS Boost: Significant improvement in return on ad spend, optimising budget efficiency.
- Higher CTRs: Increased click-through rates, demonstrating stronger engagement and interest.
- Winning Product Categories: Onesies and Dresses emerged as top performers, informing further optimisation of media spend towards these high-ROAS product groups.
ROLE : Senior Motion Designer
AGENCY: Wpromote
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