Alo Yoga had built a premium product and a genuinely distinctive aesthetic, but their paid social wasn't working hard enough. The creative was almost entirely static, the messaging wasn't differentiated by audience, and nothing was built to move people through a funnel. Great brand, underperforming performance creative.

Working with a creative strategist, I set the visual direction as clean, calm, and premium, with energy and flow in it. Not the usual activewear aggression. Something closer to how Alo actually makes you feel when you wear it. Motion made up around 45% of the assets, because movement was the point. Static imagery couldn't carry that.

The funnel logic was clear. Upper funnel led with motion-driven brand stories: the feel of the product, not the spec. Lower funnel got direct product messaging with exclusive offers and loyalty incentives. Neutral palettes, minimalist layouts, subtle animation, everything in service of making the brand feel worth what it charges.

Onesies and Dresses emerged as the top-performing categories.​

Role: Art Director / Motion Designer
Agency: Wpromote